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Inaccurate Content Policy

This policy describes situations in which inaccurate content may arise.  Our policy is that all content must be entirely accurate.  These examples are not exhaustive but are used for illustrative purposes only in order to prevent them from occurring. 


The inaccurate content policy covers all content for a SKU including the website short title, product description, images, videos, logos, property values, manufacturer names, manufacturer part numbers, and UPC.  This document specifically addresses the accuracy of the content.  Another area this policy covers is nonsensical information.  Nonsensical information not only fails to provide useful information for customers but also confuses them.


  1. A mismatch between the information in the website short title, image, and property value. There is no easy way to determine which information is accurate. Did the seller just upload the wrong image? Is the image correct, but the product description is for the wrong SKU? The only way to resolve this issue depends on the UPC or Manufacturer Part # for the SKU.
  2. The product description gives inaccurate information about the product. For example, a product description for a SKU may state that a free accessory is included, but this is untrue. This usually happens when sellers are trying to include a free item to promote their product. However, Newegg Marketplace is strict when it comes to bundling. If the SKU normally does not include any additional accessories or items, the seller should create a different SKU for that bundle. Another scenario is when the product description is for the wrong SKU.
  3. Wrong manufacturer name. The manufacturer name is required to create a SKU because we use this information to uniquely identify a SKU. Because some manufacturers have similar names, it is important that the seller choose the correct name. Choosing the wrong manufacturer name or “Generic” type manufacturer names may be misleading to our customers and any items with inaccurate content could be deactivated at Newegg’s discretion.
  4. Wrong Manufacturer Part Number (MPN). This is usually required to create SKUs. We rely on this information to uniquely identify a SKU. It is important that sellers do not modify the manufacturer part number they receive from the manufacturer for their SKUs. The most common error occurs when the syntax is modified. For example, some manufacturer numbers include dashes and the seller creates the SKU without the dashes. Sometimes sellers use their seller part number as the manufacturer part number; there are cases where the seller uses the UPC number as the manufacturer part number. Another common case is when the seller appends an “-R” to the manufacturer part number to specify that the item is refurbished. Any changes to the manufacturer part number received from the manufacturer specifications are prohibited.
  5. Wrong UPC. This is usually required to create SKUs. We use this information to uniquely identify a SKU. It is important that sellers do not modify the UPC they receive from the manufacturer. The most common error occurs when an Excel feed is used where the setting eliminates leading zeros from numbers in cases where the UPC code starts with a zero.
  6. Nonsensical information. All information should be understandable for the customer and be appropriate. The most common occurrence is found with information for sizes and colors. Due to the wide variance of values for properties like size or color, normalizing the data is imperative for sellers. Another common occurrence is when the wrong information is supplied for a property. Another common occurrence is when the seller uses images that are fuzzy or are fillers such as “Image Coming Soon”.
  7. Duplicate listings of the same SKU. As previous scenarios have mentioned, our system will create separate listings for the same SKU if the UPCs, Manufacturer Name, or Manufacturer Part # differ. Sometimes this happens when sellers modify the Manufacturer Part # of the same SKU to list a separate compatibility. Also, see the section on how to list compatibility information. Another situation when this happens is when a seller creates more than one listing by creating SKUs that come in different packs, such as the same SKU that comes in a pack of 2 or a pack of 10. Creating different packages for the same of creating separate listings is also prohibited. There are two exceptions: if each package has a separate UPC, or if there is a property called “selling unit.”
  8. Misleading Information/Portrayal of Prohibited SKUs. Any attempt to mislead a customer to think that a SKU could be something other than what it really is. In addition, any portrayal of a SKU that would violate the offensive content policy or Prohibited Items List is a violation. Sometimes this happens when a legal product is portrayed as something illegal, or when a toy is portrayed to look like the real object.

Please click here to view Example of Case Studies.

Updated on October 31, 2019

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