View Your Existing Campaigns

View existing Sponsored Product Ad campaigns that you have created.  If you have not created a campaign click here to get started.

Available platform: Newegg.com, Newegg.ca

How-To:

  1. Go Seller Portal > Advertising > Sponsored Ads.
  2. On the All Campaigns section, you are able to view your existing campaigns under “Campaign List”. For each campaign, the following information is available:
    • Active: Specify the current campaign is Active or Deactivated.
    • Campaigns: The name to identify the current campaign.
    • Status: The status of current campaign including Processing, Delivering, Ended.
    • Date Range. The start and end date for current campaign.
    • Total Budget. The estimated amount of money you will spend for the current campaign.
    • Indicators:
      • Spend: The total click charges for a product ad.
      • Sales: Sales is the total value of products sold within the specified timeframe for a current campaign.
      • ACOS: Advertising cost of sales (ACOS).  ACOS is the percentage of attributed sales spent on advertising. This is calculated by dividing the total spend by attributed sales.
      • Impressions: The total page views of the current campaign.
      • Clicks: The number of times your ads were clicked.
      • CTR: Click-through Rate. The ratio of how often shoppers click on your product ad when displayed. This is calculated as clicks divided by impressions.
      • Orders: The total count of order customers placed after clicking on your ADs.
      • CPC: Cost-per-click (CPC). This is the average amount you paid for each click on an AD.
      • CR: Conversion rate is the number of orders generated after clicks on your ads. This is calculated as orders divided by clicks.

 

Updated on August 23, 2021

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