1. Home
  2. Offensive Content Policy – Example Case Studies

Offensive Content Policy – Example Case Studies

Case #1: Profanity

Description: Profanity. This SKU has the word “Ass” in the image and in the title.
Severity: Low
Sanction: If the number of prior offense is low, the seller will get a warning, and the offensive SKU(s) will be restricted to prevent reactivation.

Case #2: Profanity

Description: Profanity. The SKU has the word “whore” on the title and on the image. The word “Sex” is not profane but is considered rude language in this context. Rude language must not be in the title or the primary image.
Severity: Medium
Sanction: If the number of prior offenses is low, the seller will receive a warning, and the offensive SKU(s) be restricted to prevent reactivation. However, if there have been other prior offenses, the seller’s account may be deactivated.

Case #3: Drug Use

Description: Marijuana leaf on a hat.  The words “marijuana” in the title and product description.  Neither drug use nor the drug itself can be part of the content.  Because this is a “soft” drug, and use of the drug itself is not shown, the offense is lower.
Severity:  Low
Sanction: Warning. The offensive SKU(s) be restricted to prevent reactivation.

Case #4: Bigotry

Description: All forms of bigotry including animosity, hostility, malice, and ridicule of any sect or group of people including any symbol or object conventionally understood as bigoted. The Nazi flag arouses very strong emotions.  It is a symbol would be viewed by many people as offensive and symbolizing hatred and bigotry.  This is strictly prohibited.
Severity: High
Sanction: SKU will be restricted to prevent reactivation and the seller’s account is temporarily suspended.

Case #5: Nudity

Description: Except in rare cases, nudity is prohibited.  Any depiction of genitalia is prohibited. In this example, no parts are actually depicted, but are mostly covered up.  This is a border-line case.  In such cases, getting permission would be prudent.
Severity: None, if permission was granted prior to the SKU being created.  Medium severity if permission was not received.
Sanction: None, if permission was granted prior to the SKU being created.  If permission was not received, the SKU will be restricted to prevent reactivation. In either case, the seller may be asked to remove the nude image as the primary image.

Case #6: Nudity

Description: Except in rare cases, nudity is prohibited.  Any depiction of genitalia is prohibited.  This depicts genitals, and is therefore prohibited.
Severity: Medium
Sanction: SKU will be restricted to prevent reactivation.

Case #7: Sexuality

Description: All depictions of sexual expression are prohibited including drawings and stick figures.  This image shows a sexual act.
Severity: Medium
Sanction: SKU will be restricted to prevent reactivation.

Case #8: Prohibited SKU

Description: No products that are on the “Prohibited Items List” are allowed.  Firearms are on the “Prohibited Items List”
Severity: High
Sanction: Suspension or possible account termination.  Even if this is a first-time offense, account termination is still a possible outcome.

Updated on June 3, 2022

Was this article helpful?