API Access Authorization – Requesting API Credentials

Video Tutorial

Newegg API is a powerful programming interface that facilitates communication with Newegg Marketplace operations. Here is a link to our Integration Partners page (not all partners are listed).

NOTE: All further FTP services for batch processing of items, price, and inventory – will be completely shut down July 1st, 2026.  Seller’s are encouraged to switch to API processing before that date.

To set up authentication and manage API access, follow the steps below:

Understand your Service Provider’s Method of Connection

Method of Connection	Tokens Needed	Details	Results
3rd Party Service Provider	Seller ID API Secret Key	These items are entered into the third-party interface (like ShipStation, ChannelAdvisor, etc.) Obtained in: Seller Portal  > Data Feed Settings > API Settings > Auth a Developer	a Secret Key is generated Seller does not know Providers API Auth Key Provider does not know seller’s API Secret Key The service provider writes the code
Seller Level: Inside Access	Seller ID DEFAULT API Secret Key DEFAULT API Auth Key	These items are entered into a code file header Seller acting as their own developer Obtained in: Seller Portal  > Data Feed Settings > API Settings > Enable API	The Default items are listed on the front page of the Data Feed Settings page There is no service provider, seller is writing their own code
Seller Level: Outside Access	Seller ID DEFAULT API Secret Key DEFAULT API Auth Key	Seller gives their keys to a third party to act on their behalf (like Magento, CedCommerce) These items are entered into a code file header or the Secret Key is given to the provider Obtained in: Seller Portal  > Data Feed Settings > API Settings > Enable API	The Default items are listed on the front page of the Data Feed Settings page The service provider is given full API access The service provider writes the code & processes

Available Platforms: Newegg.com, Neweggbusiness.com, Newegg.ca

Register

If it’s your first time setup, you must register your contact information, preferably on your tech side.

How-To:

1. Go to Seller Portal , then navigate to the right-side menu and select Settings > Data Feed Settings.
2. Select the “API Settings” tab.
3. Click the “REQUEST” button to input your contact information.

4. Click the “REGISTER” button to complete the process.

Three tokens are needed to connect to Newegg API –

• Seller ID
• Default API Key (generated by the Seller’s chosen service provider)
• Default Secret Key (provided by Newegg to service providers)

Enable API

Seller Method: This displays your account’s default API credentials, which you will use if your system directly communicates with Newegg Marketplace. In this case, you will act as your own API developer and write your own code, requiring all three tokens. (See Newegg Developers Guide / Newegg Marketplace SDK)

Service Method: Most third-party service providers will only require your Seller ID and API Secret Key (e.g., Pingpong, ChannelAdvisor, Shipstation, etc.), and they will guide you on entering this information into their interface. Please consult your chosen service provider for their specific requirements, as Newegg cannot determine their exact needs.

How-To:

1. Go to Seller Portal , then navigate to the right-side menu and select Settings > Data Feed Settings  “API Settings” > “Enable API.”
2. Enable or disable your API using the toggle switch. If disabled, our system will reject requests from your system.

Authorize a Developer

If you’re connecting through a third party (e.g., Pingpong, ChannelAdvisor, Shipstation, etc.), you can assign a secret key to that service provider. Note: If the third party is not on the list, please contact Newegg Integration.

How-To:

1. Go to Seller Portal , then navigate to the right-side menu and select Settings > Data Feed > “API Settings” > “Auth a Developer.”
2. Click the “AUTHORIZE” button.

3. Type in the third-party provider’s name OR select from the dropdown list. Select the provider, then click “AUTHORIZE“. Confirm by clicking “OK,” and the system will generate the secret key.

4. Click the REFRESH LIST button to update your current list and verify that the 3rd party was added.

Enable or Disable 3rd party API

If the status of your third-party API is “Activate,” our system will accept requests sent from your third-party API. However, if the status is “Inactivate,” our system will deny the request.

How-To:

1. 1. Go to Seller Portal , then navigate to the right-side menu and select Settings > Data Feed Settings > “API Settings” > “Auth a Developer.”
2. To disable the third-party API, click the “DISABLE” button under “Action.” The status will change from “Activate” to “Inactivate.”

3. Click the “REFRESH LIST” button to update the status and verify the change.

4. To enable the third-party API, click the “ENABLE” button under “Action.” The status will change from “Inactivate” to “Activate.”

5. Click the “REFRESH LIST” button to update the status and verify the change.

Delete 3rd party API

Delete the API if you no longer need the third-party API or if it was compromised.

How-To:

1. Go to Seller Portal and hover your mouse pointer over your username (upper right corner), then select “Data Feed Settings” > “API Settings” > “Auth a Developer.”
2. To delete the third-party API, click the “DELETE” button under “Action.”

 

API Security Key Expiration

To manage system resources, Seller Portal monitors API usage frequency. If a seller is not actively using their API for extend periods of time, it will go into a dormant disabled mode. To increase visibility of when a seller’s API Key is not being used you can now see the expiration date at API settings page as bellow:

• Sellers can click the button [Refresh Expiration Date] or icon to refresh the expiration date.
  

In addition, the system will send a notification email to the seller on the 10th, 5th, and 1st day before the expiration date, informing them that the API secret key is about to expire and to refresh the expiration date in the seller portal.