There are many products that have compatibility information. Some examples include car parts, printer ink, and consumer electronics accessories. Compatibility information is important for customers who want to know whether the product is useful for them. Our policy strives to ensure that customers can find SKUs that match their compatibility specifications as well as ensure that they can easily determine from reading the search results or the product page whether an SKU is a match. However, we want to ensure that compatibility information does not become an eyesore for customers and does not unnecessarily crowd out other important information.
These rules below specify the conditions for including compatibility information in the website short title:
- The website short title may include a listing of compatibility information only if its character count does not equal half of the character count of the website short title. If the compatibility information has a character count equal to half that of the rest of the website’s short title, it is too long. Such a list must be exhaustive and not partial.
- The website’s short title should summarize compatibility information by listing a type or range of compatibility, especially if the compatibility list is too long.
- If a website’s short title includes a listing of compatibility, it must be exhaustive and not partial. The only exception to this rule is when it is prudent to list the most common or popular compatibility information. In those rare circumstances, a partial listing may be used.
- In most circumstances, compatibility information in the website’s short title should be listed at the end of the website’s short title.
- You must follow the rest of our Website Short Title Policy & Guidelines
Guidelines for compatibility information:
Good Examples:
- If a subcategory includes a property for compatibility, it should be the first place compatibility information is listed. A property field is limited to 2000 characters.
- The product description is an appropriate place to specify compatibility information. Please follow our Product Description Policy and Guidelines.
Example #1: The website short title may include a listing of compatibility information only if its character count does not equal half of the character count of the website short title.
Description: The iPhones this SKU it is compatible with is exhaustive and is short enough to be included in the website’s short title.
Example #2: The website’s short title should summarize compatibility information by listing a type or range of compatibility, especially if the compatibility list is too long.
Description: Listing all of the compatibility information would be too long to include in the website’s short title. Instead, it is more appropriate to summarize the compatibility: “2004 – 2008 Mazda”. The customer can then check the product description or product specifications for more specific compatibility information.
Example #3: If a website’s short title includes a listing of compatibility, it must be exhaustive and not partial.
Description: This SKU is compatible with iPad 2, 3, & 4. Because the compatibility information is short and is an exhaustive list of compatibility, it is appropriate to include this in the website’s short title.
Example #4: In most circumstances, compatibility information in the website’s short title should be listed at the end of the website’s short title.
Description: Although the compatibility information in this example is short, including compatibility information at the end of the website’s short title makes it more readable for customers.
Bad Examples:
Example #1: The website short title may include a listing of compatibility information only if its character count does not equal half of the character count of the website short title.
Description: The character count of the compatibility information is equal to half of the rest of the website’s short title. Also, the compatibility list is redundant enough that specifying a range of “1989-1998” is sufficient for the website’s short title. More specific information can be included in the product description.
Example #2: You must follow the rest of our Website’s Short Title Policy & Guidelines.
Description: The website’s short title includes a misspelled word, “Repair”.
