Case #1: Mismatch/Inconsistencies
Description: There are inconsistencies between the information in the title, image, and property values. Some of the information states it is “Black Matte”, other information specifies that it is “White.”
Discussion: This error is due to the seller using the wrong manufacturer part number. The manufacturer part number for the white SKU is “PowerDX-1700W”; for the black SKU the MPN is “PowerDX-1700B”. To fix this error, we must determine if the seller intends to sell the white- or black-colored SKU.
Severity: Medium. The customer is unlikely to buy this SKU because they will not know what color they will get; furthermore, it is possible that the seller will ship the color the customer did not want which increases the number of RMA’s and leads to more customer complaints.
Case #2: The product description gives inaccurate information about the product
Description: This is the wrong information for the SKU. The product description is for a table lamp, but what the SKU is just a lamp shade.
Discussion: The cause of this case is that the seller mistakenly supplied the wrong product information.
Severity: High. The customer will not know whether they are buying a lamp shade or a table lamp. The customer will be sufficiently confused that they will not purchase this item.
Case #3: Wrong Manufacturer Name
Description: The seller selected the wrong manufacturer name. When the wrong manufacturer name is selected, the wrong manufacturer logo appears on the product images.
Discussion: The seller selected “Velocity Micro” who is a manufacturer of tablets, when they should have selected “Velocity USA, Inc.” who is a manufacturer of bicycle accessories. Sometimes different manufacturers have similar names, so it is important to get this information correct.
Severity: Medium – High. The level of severity depends on whether the wrong manufacturer name is an important manufacturer for Newegg.
Case #4: Wrong Manufacturer Part Number (MPN)
Description: The table below shows three SKUs that the seller tried to provide the wrong MPN when creating the SKU.
Discussion: In this case, the MPN is correct in the alphanumeric characters, but it is wrong because the seller did not include the dashes. There are many MPNs that use dashes, and so it is essential that the seller not modify the syntax they receive from the vendor.
Severity: Medium – High. Using the wrong MPN sometimes results in the creation of duplicate listings of the same SKU because the system thinks that they are different SKUs, when in reality, they are the same SKU. This also makes it nearly impossible to group SKUs together based on a variation in size, color, material, or other criteria. This causes the customer to see multiple listings on the website and makes it difficult for the customer to select variants based on color or size.
Case #5: Wrong UPC
Description: The example below shows correct UPCs for two SKUs. The two SKUs are watches – one with a silver color and the other a gold color.
Discussion: This case shows the importance of using the correct UPC. The UPC is a unique identifier for SKUs. This example shows two different SKUs that are similar in every respect except color. If the UPCs were incorrect, it would be more difficult for customers to find a different colored watch.
Severity: High. Wrong UPC makes increases the probability that duplicate listings will be created for the same SKU.
Case # 7: Duplicate listings of the same SKU
Description: This example shows a seller who created two separate listings for the exact same SKU. All of the information is nearly identical including the manufacturer name, subcategory, website short title, and product description. The only difference is that the manufacturer part # for one of the SKUs begins with “PO”. Therefore, our system thinks these are two different SKUs, when, in fact, they are really the same SKU.
Severity: Medium. Duplicate listings are redundant, clutter our search results, and confuse customers who are unable to discern the differences between the SKUs.
Case # 8: Duplicate listings of the same SKU
Description: This example shows the same seller who created two separate listings for the exact same SKU. Two SKUs were created because of the slight difference in the MPN. Although both of these SKUs list different lists of compatibility, the fact is that the SKU is compatible with all Apple products. Creating separate listings to list different compatibilities is strictly prohibited.
Severity: Medium-High. Duplicate listings are redundant, clutter our search results, and confuse customers who are unable to discern the differences between the SKUs.
Case # 9: Duplicate listings of the same SKU
Description: The seller created duplicate listings by creating two different listings with different package sizes. One is a 6-pack and the other a 2-pack. This is strictly prohibited.
Severity: Medium-High. Duplicate listings are redundant, clutter our search results, and confuse customers who are unable to discern the differences between the SKUs.
Case # 10: Misleading Information/Portrayal of Prohibited SKUs
Description: This is an airsoft gun, but the image and website’s short title make it look like it is a real .44 Magnum. Furthermore, the description describes it as a real firearm, and not an airsoft gun. Only at the very end of the product description, does it state that this is airsoft, which may be unnoticed by some viewers. Guns are listed in the Prohibited Items List. Sellers must be careful that they do not attempt to portray an SKU that would violate our Prohibited Items Policy if it were real.
Severity: Medium-High. This portrays a fake gun as if it were a real gun. Firearms are prohibited as well as their depiction (including image, title, and description).
