Must Not Do Examples
Example #1: Do not include product information that is more appropriate for the product description
Example #2: ALL CAPS are prohibited except for the manufacturer/brand name
Example #3: Do not include vague and superfluous words
Example #4: No synonyms or redundant words to describe the item
Example #5: Do not include promotion or marketing information or any information that may be only applied to your account. There are other ways to do that through the promotion text function in Seller Portal
Example #6: Do not use unnecessary syntax or punctuation
Example #7: Do not include the words “Refurbished,” “Recertified,” “Remanufactured,” “Reconditioned” or other similar words to specify used or refurbished SKUs. Instead, mark the item as “Refurbished” condition in the Item Condition field and our system will automatically display the proper presentation on the website
Example #8: Although “telescopes” is spelled correctly, it is considered a misspelled word because this SKU is for only one telescope. The plural suggests that there is more the SKU is for more than one telescope
Example #9: Refrain from using undescriptive titles
Example #10: Do not create incomplete titles
Good Title Examples:
Example #1: Include the following information in the title in the most logical order: [Brand/Manufacturer Name] [Model #] [Product Name] [Most important feature]
Example #2: Include the following information in the title in the most logical order: [Brand/Manufacturer Name] [Model #] [Product Name] [Most important feature]
Example #3: Keep it short. Only include enough information for the customer to determine what the item is
Example #4: Use special syntax and characters such as parentheses, backslashes, dashes, and plus signs only when necessary
