Create/Update Product Variant Groups 3.0

This function is available on the Newegg.com, Neweggbusiness.com, and Newegg.ca platforms.

1.Basic Concepts

1.1 What is a Variant Product   

A variant product refers to a group of items that share the same core attributes but differ by specific options (e.g., color or size).
These items are grouped into a single product listing, allowing buyers to choose options such as color and size from dropdowns—making browsing and purchasing more convenient.

1.2 What is a Variant Attribute   

A variant attribute is a defining characteristic used to differentiate variations of the same product. Common variant attributes include:

• Color
• Size
• Capacity
• Style
• Material

📌 Each variant product can include up to three variant attributes, e.g., “Color + Size + Style”.

1.3 What is a Variant Attribute Option 

A variant attribute option is the specific value of a variant attribute. For example:

• For the attribute “Color”, options might be: Red, Blue, Black
• For the attribute “Size”, options might be: S, M, L, XL

Each unique combination of options corresponds to one actual product.

1.4 Ownership Definition  

Newegg uses ownership permissions to ensure data consistency and control over variant information:

🔹 Product Information Ownership

• Sellers with product ownership can edit the product’s title, images, descriptions, and other core data.

🔹 Variant Information Ownership

• Sellers with variant ownership can configure or modify variant attributes and options (e.g., add or change “Color” or “Size”).
• A seller owns the variant information if they have ownership of all products in that variant group.
• If a variant option already exists with another seller’s product, sellers without ownership cannot create new options, but may complete their product info and submit to join an existing variant group.

📌 If you receive a “No permission” message when setting up variants, please verify whether you have the appropriate ownership. For assistance, contact Newegg Content Team at mktp.content@newegg.com.

2. Variant Creation Workflow

Create a New Variant Group

Go to Seller Portal, navigate to Items > Pricing & Inventory 

• • To add variants to an existing product:
    1. Find the product you want to create variants for. Under the Actions column, click More, then select Set Variant to begin.
    2. After editing the product, click Submit and Add Variant.
       
       To add variants for a newly created product:
       1. After creating the product, click Submit and Continue to Create Variant

       Variant Setup Page 

       1. Add variant attributes and options (e.g., Color: Red/Blue; Size: S/M/L). Once added, the Variant Product List will automatically generate entries for each option.
       2. Enter basic info for each variant, including: Inventory, Your Newegg Price, Seller Part#, Manufacturer Part#, UPC, Image etc.
       3. After filling in all required fields, click Submit to create the variant group.

       Now set the variant attributes and options

       • You can define up to three variant attributes for a product group (e.g., Color, Size, Capacity).
       • For each attribute, you can add multiple attribute options (e.g., Color: Red, Blue, Black).
         
       • The order of variant attributes can be adjusted by dragging. This affects how options are displayed on the product detail page.
         
       • The order of attribute options under each attribute can also be rearranged by dragging.
         📌 You will want to use intuitive attribute names and logical option order to improve customer understanding and product selection experience.

✅ Add New Products to Variant Attributes 

For each variant combination (e.g., Color: Red, Size: M), fill in the required product details directly in the variant product list, including:

• • Product Title
  • Seller SKU
  • Manufacturer Part Number (MPN)
  • UPC
  • Price, Inventory, Image, etc.

✅ Add Existing Products to Variant Group 

You can also link an existing product to a specific variant attribute combination:

1. Hover your cursor over the row in the Variant Product List corresponding to the attribute combination (e.g., Color: Blue, Size: L).
2. Click “Add Existing Product”.
   
3. In the popup dialog, enter your Seller SKU and click Search to fetch the product.
   
4. Once the product info is loaded, click OK to add it to the variant group.
   
   📌 Make sure the existing product matches the brand, category, and condition of the variant group; otherwise, it cannot be added.

✅ Ownership Restrictions

• Only sellers who own the product title (Product Info Ownership) can create a variant group for that product.
• If a variant option already exists with another seller’s product, sellers without ownership cannot create new options, but may complete their product info and submit to join an existing variant group.
• Sellers who own Variant Info Ownership (i.e., own all products in the variant group) have the following permissions:
  • Add or modify variant attributes (e.g., Color, Size, Capacity).
  • Add or remove variant attribute options (e.g., add new Color: Green).
  • Unlink products from the existing variant group.