Must Not Do Examples:
Example #1: Do not include price, shipping, or warranty information in the product description
Example #2: Do not exhort the customer to use particular search terms
Example #3: Do not include URLs or mention other websites
Example #4: Do not include any information that is seller-specific
Example #5: Any attempt at cross-selling is strictly prohibited
Example #6: Use proper grammar, spelling, and punctuation to ensure the writing is clear
Example #7: Ensure that the product description is the correct description for the SKU
Example #8: Do not create product descriptions that do not provide enough product information
Example #9: Do not refer to holidays unless an SKU is closely associated with a particular holiday
Example #10: Refrain from product descriptions that use excessive filler and marketing fluff
Example #11: Do not include any information that is seller-specific including RMA policies
Good Examples:
Example #1: Use a writing style that fits the character of the product and is tailored to a specific customer base
Example #2: Include manufacturer and brand information if it provides good information about the product
Example #3: Ensure the visual presentation makes the text readable and makes it easy for customers to efficiently find pertinent product information
Example #4: Enroll in a program that allows you to provide enhanced content by being less restrictive with HTML tags and allows for CSS formatting
